One of the biggest names in professional esthetics is changing shape. IECSC and the International Beauty Show are now united as Be+Well | Beauty and Wellness Show, with the New York edition scheduled for March 7-9, 2027, at the Javits Convention Center.
The new format brings beauty, hair, esthetics, spa and wellness under one umbrella. Organizers are promoting 450+ exhibitors, 180+ classes and specialized show-floor neighborhoods that include Spa & Wellness, Nails/Cosmetics/Brows/Lashes, a Business District, Tech Zone and other professional categories.
For Estheticians who knew IECSC as a major industry stop, the shift is significant: the esthetics and spa audience is still present, but it now sits inside a broader event designed around overlapping beauty and wellness disciplines.
The NBEW Lens
For longtime Estheticians, the transition from IECSC to Be+Well is more than a name change.
Esthetics and spa education now sit inside a larger beauty-and-wellness environment that also includes technology, business, hair, cosmetics, brows, lashes and other professional categories. That broader structure reflects the way many Estheticians are already working: skincare increasingly overlaps with wellness, technology and business rather than existing in a separate lane.
For NBEW readers, the most relevant part of the new format is its continued attention to science-backed skincare, including acne, pigmentation and aging.
Those subjects are especially meaningful when education accounts for treatment planning across complexions, post-inflammatory hyperpigmentation and the realities of caring for melanated skin.
Be+Well’s larger footprint may ultimately make it easier to see how Esthetics is connecting to the rest of the professional beauty and wellness industry.
NBEW Note
Esthetics Students take note: Be+Well’s 2027 Student Day is March 9. School groups can access a $49 student rate when eligibility and group-registration requirements are met.
Who Should Know About It
- licensed Estheticians
- spa owners and managers
- medical-spa practitioners
- esthetic students and educators
- professionals interested in skincare, wellness, technology and business education
What We Know So Far
Be+Well New York will be held March 7-9, 2027, at the Javits Convention Center in New York City.
Organizers say the combined show will feature 450+ exhibitors and extensive free and paid education. The spa and esthetics track includes science-backed skincare, business growth, profitability, wellness integration and other professional topics.
Pass types include VIP, Premium and one- or three-day Expo options, plus à-la-carte conference sessions and hands-on workshops. The official page currently shows a pricing framework that is being updated for 2027; professionals should confirm live rates at registration. Student Day pricing is listed at $49 for qualifying school-group registrations.
Event Details
| Dates | March 7-9, 2027 |
| Location | Javits Convention Center |
| Address | 429 11th Ave., New York, NY 10001 |
| Passes | VIP, Premium, 1-Day Expo and 3-Day Expo options; paid classes/workshops available |
| Student Day | March 9, 2027; $49 per qualifying student in eligible school group |
| Exhibitors | 450+ advertised |
