NBEW (pronounced N-Boo) is a beauty media company connecting Estheticians and skincare lovers through expert perspectives, industry news, education, events, and stories shaping skin, spa, and esthetics.

Our name stands for National Black Estheticians’ Week, founded in 2020 to honor, elevate, and bring greater visibility to Black Estheticians. What began as an annual celebration has grown into a year-round media and professional platform, carrying that founding purpose into everything we cover.

With melanin-rich skin, also increasingly known as global majority skin, in mind, NBEW highlights the expertise, innovation, and impact of Black Estheticians while helping readers better understand their skin and discover the people, practices, and ideas informing its care.

We bring professional insight and everyday skincare questions into one shared conversation, creating space for Estheticians to be seen and heard, and for skincare lovers to learn, connect, and make informed choices.