Premiere Anaheim returns February 7-8, 2027, at the Anaheim Convention Center with two days of professional beauty education, exhibitors and live demonstrations across hair, nails, barbering, spa and wellness, makeup, lashes and brows.
For Estheticians, the show’s breadth can be useful: the spa-and-wellness category sits inside a larger professional beauty environment where treatment education, product discovery and adjacent service categories meet.
The 2027 educator and exhibitor lineup is still developing, but Premiere has already confirmed the dates and show hours and is promoting the event to both professionals and students.
The NBEW Lens
Premiere Anaheim’s value for NBEW sits largely within its spa, skincare and wellness programming.
Education around acne, pigmentation, sensitivity, peels and devices becomes most useful when it accounts for how treatment response can differ across complexions, particularly for Estheticians working regularly with Fitzpatrick IV–VI clients.
The show’s broader professional-beauty mix adds another layer. Many independent Estheticians no longer operate within one narrow service category. Brows, lashes, waxing, wellness and skincare increasingly live within the same businesses, particularly for solo practitioners and small studios.
That crossover makes Premiere Anaheim useful not only for seeing what is happening within Esthetics, but for seeing how the profession continues to expand around it.
NBEW Note
Premiere Anaheim brings multiple professional beauty categories into one show, which may be especially useful for Estheticians who offer more than facials alone.
Brows, lashes, wellness and other adjacent services sit alongside spa and skincare education, giving solo practitioners and small studio owners a wider look at ways to expand both services and revenue.
Who Should Know About It
- licensed Estheticians
- spa and wellness professionals
- beauty students and instructors
- lash and brow professionals
- independent beauty professionals looking for education and product discovery
What We Know So Far
Premiere Anaheim will be held February 7-8, 2027, in the North Hall of the Anaheim Convention Center.
Sunday show-floor and education hours are 9 a.m.-5 p.m.; Monday hours are 9 a.m.-4 p.m.
Premiere describes the show as education plus an expansive exhibit floor with professional brands, tools, innovations and show specials. Full 2027 pricing and the complete show preview are still being released.
Event Details
| Dates | February 7-8, 2027 |
| Location | Anaheim Convention Center – North Hall |
| Address | 800 W. Katella Ave., Anaheim, CA 92802 |
| Hours | Sun 9 a.m.-5 p.m.; Mon 9 a.m.-4 p.m. |
| Tickets | 2027 rates continue to be released through official registration |
| PBA Discount | Members of the Professional Beauty Association (PBA) receive $10 off a professional pass and $5 off a student pass when their membership is linked during registration.
|
