Beauty Connect LA returns October 28-30, 2026, at the JW Marriott Los Angeles L.A. LIVE for its 10th anniversary, bringing together beauty brands, retailers, investors, creators and solution providers around the business of growth.
This is not an Esthetician conference in the traditional sense. It is a senior-level beauty business gathering: 1,200+ attendees, with organizers reporting that 80% are C-suite or VP level and roughly 60% of the room represents beauty brands.
The agenda reaches across brand positioning, ingredients and formulation, product development, retail, AI, ecommerce, regulation, manufacturing, profitability and investment. For NBEW, that makes the event valuable less as a treatment-technique show and more as a window into the business decisions shaping the products Estheticians may eventually use and recommend.
The NBEW Lens
Beauty Connect LA gives NBEW a view of the beauty industry before products ever reach the treatment room.
The conversations here are happening upstream: formulation, product development, retail strategy, claims, compliance, investment and brand growth. Those decisions influence which products are created, which consumers are considered during development and what eventually reaches professional shelves.
For Estheticians serving melanated skin, that upstream perspective matters. Hyperpigmentation, acne, sensitivity and other concerns common across deeper complexions are shaped not only by the professional using the product, but by decisions made much earlier around formulation, testing, claims and product positioning.
Beauty Connect LA is therefore less about learning a new treatment protocol and more about understanding the business and product-development ecosystem that helps determine what Estheticians will have available to them next.
NBEW Note
Beauty Connect LA is not built primarily for treatment education. Its value is in seeing what is happening around the business of beauty: brand growth, formulation, retail, product development, investment and innovation.
For Estheticians who are developing private-label products, building a brand or simply wanting a clearer view of where the beauty business is moving, that broader perspective may be the real draw.
Who Should Know About It
- beauty founders and executives
- brand builders and retailers
- Estheticians developing products or private-label lines
- spa owners interested in brand and retail trends
- media covering beauty business and product innovation
What We Know So Far
Beauty Connect LA runs October 28-30, 2026, at the JW Marriott Los Angeles L.A. LIVE.
The event reports 1,200+ attendees, 80% C-suite or VP-level participation and a room made up of approximately 60% beauty brands and 40% retailers, investors and solution providers.
Current early-bird pricing is category-based: $1,547 for consumer beauty brands and retailers/digital marketplaces, $2,047 for investors/investment banks and $4,047 for industry-supporting companies. A limited number of complimentary passes are available to qualifying $20M+ beauty brands, and accredited press may apply for complimentary access.
Event Details
| Dates | October 28-30, 2026 |
| Location | JW Marriott Los Angeles L.A. LIVE |
| Address | 900 W. Olympic Blvd., Los Angeles, CA 90015 |
| Tickets | Early bird: $1,547 beauty brands/retailers; $2,047 investors; $4,047 industry-supporting companies |
| Press | Accredited press may apply for a complimentary pass |
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