Live Love Spa Seattle returns October 5-6, 2026, at The SOMM in Woodinville, Washington, with a boutique regional-buyer format built for spa owners, directors, managers, buyers and lead Estheticians.
Rather than recreating a large convention floor, the event centers curated product discovery and direct conversations with a limited group of brands. Live Love Spa says attendees can expect 30+ vetted brands, hands-on product experiences, show specials and face-to-face access designed to help spa decision-makers evaluate what may actually fit their businesses.
The format is deliberately compact. That makes Seattle less about seeing everything in the market and more about moving through a selected group of brands with enough time to ask operational questions, test products and consider what could translate into treatments, retail or guest experience.
The NBEW Lens
For NBEW readers, the value of a buyer-focused event like Live Love Spa is not simply seeing which brands are in the room, but understanding what those brands are bringing into treatment rooms and retail spaces.
That includes how products and protocols perform across a wider range of complexions, particularly for clients managing pigmentation, sensitivity, post-inflammatory hyperpigmentation and other concerns that can require more individualized treatment decisions.
Live Love Spa’s smaller format may be an advantage here. With fewer brands and more direct access, Estheticians and spa leaders have more room to ask specific questions about ingredients, protocols, treatment suitability and the clients a product was actually developed to serve.
That makes the Seattle event particularly useful for professionals who want to move beyond product discovery and into more thoughtful buying decisions.
NBEW Note
This is a decision-maker event. Live Love Spa specifically welcomes spa buyers, owners, directors, managers, lead Estheticians and other professionals responsible for revenue, guest experience or purchasing. It is not positioned as a general public beauty show.
Who Should Know About It
- spa owners and directors
- lead Estheticians with purchasing influence
- spa managers and buyers
- professionals evaluating treatment-room or retail brands
- decision-makers looking for curated regional networking
What We Know So Far
The Seattle event runs October 5 and 6, 2026, from 9 a.m. to 4 p.m. at The SOMM, 14800 NE 144th St., Woodinville, Washington.
Live Love Spa says the event features 30+ vetted brands and is designed as a boutique regional buyer experience rather than a traditional large-scale trade show. Attendees are encouraged to bring a W-9 or resale license if they want to take advantage of show specials.
The event is not described as cash-and-carry. Its emphasis is on discovery, ordering, relationship-building and follow-up with brands.
Event Details
| Dates | October 5-6, 2026 |
| Location | The SOMM |
| Address | 14800 NE 144th St., Woodinville, WA 98072 |
| Hours | 9 a.m.-4 p.m. |
| Tickets | $199 for one day; $299 for both days |
| Audience | Spa buyers, owners, directors, managers, lead Estheticians and other purchasing decision-makers |
